Every business needs to be noticed by the target customers. Without getting publicity the business will not make sales.
Most of the promotional methods are very expensive and will require Business owners to stretch their budget.
However, there are a few proven ways to get publicity while still on budget.
Staying on budget is very important lest you risk losing your business from accumulated debts.
However, in case, you need to expand your business to better marketing strategies that require more finance you may have to consider taking loans.
In this article, I shall give insights on free and affordable options to get publicity for your business. Let’s have a look;
1. Blogging and articles
Producing free content through blogging or writing useful online articles will help people notice your business.
In almost every business website there’s a section you’ll probably find useful articles relating to the business.
Producing this will take people to look at your business and in turn will increase the conversion.
Blogging is free not unless you want to hire people to produce blog content owner a regular basis.
2. Email newsletters
Some companies have made enormous profits from email marketing.
Producing email newsletters will help your customers engage more with your products and the right type of contact they will come back for more.
3. Attending business conferences events
Another free way to get publicity for your business is to attend conferences and events covering your business niche.
In this type of event, you will find other businesses that may be willing to partner with your business or go on a brand awareness venture with your business.
4. Asking customers for referrals and review
Having your customers refer your business to other people or leave reviews of your services or products will also significantly help your business get publicity.
People don’t want to buy from stores that have no customer reviews. It is way much of a risk.
Affordable ways to get publicity:
5. Social media marketing
A person spends nearly two hours a day on social media. And over 50% of the world’s population now uses social media.
With this many people, the best way you can get publicity is to execute social media marketing for your business.
You can share your business content through various social media platforms. Social media will also bring your customers together so you can easily reach out to get feedback or inform them of your new products.
Encouraging social media sharing among your customers will also improve the publicity of your business.
The common misconception is that you can run free advertisements and make huge profits. This is not true you will have to spend money to make money.
If you want to get good publicity for your business advertising either offline or online will do just that.
An advertisement does not guarantee a successful sale but for the least you will get the brand awareness you need that will eventually build on your business credibility.
Advertisement is also not as expensive as it may seem. It will depend on the type of advertisement you choose to run for your business and the people providing these advertisement services.
Always compare advertisement companies’ reviews before having them work on an advertising strategy for your business.
7. Influencer outreach
Influencer marketing has significantly grown over the years to become a billion industry.
Companies are reaching out to influencers who are willing to promote their products.
The best part about influencer marketing is that it does not necessarily cause a lot of money. The amount of money that you have to spend will depend on the outreach an influencer can make.
8. Search engine optimization
Optimizing your website for search engines is also another way you can affordably get publicity for your business.
You may choose to learn search engine optimisation on your own or spend money to have an SEO expert optimize your business.
The reason why You need your business website to be optimized is that through optimisation you will get a higher ranking which will increase the number of organic traffic to your website.
The higher the number of people who can view your content the higher the chances of you making a successful sale or for the least, get the much-needed brand awareness.